Contribution of new medias to pharmaceutical marketing

Description

The “Contribution of new medias to pharmaceutical marketing” report provides a description of new medias and how they can be integrated in pharmaceutical companies marketing strategies.

Contents 

Section 1 Evolution of the promotional environment

• Quantitative summary
• Qualitative analysis

Section 2 New commercial models 

Section 3 New marketing tactics

Section 4 New medias

• Digital marketing
• E-detailing
• Websites and Internet portals
• Social medias and social networks
• Web-conferences and e-learning
• Other channels of digital promotion
• Evaluation of promotional channels

Section 5 Implementation of a multichannel promotion

Product details

Soft copy: 100 slides (Power Point and PDF)
Language: French or English
Price: French or English €1,400 (excl. tax), French & English €2,000 (excl. tax)