Contribution of new medias to pharmaceutical marketing

Description
The “Contribution of new medias to pharmaceutical marketing” report provides a description of new medias and how they can be integrated in pharmaceutical companies marketing strategies.
Contents
Section 1 Evolution of the promotional environment
- Quantitative summary
- Qualitative analysis
Section 2 New commercial models
Section 3 New marketing tactics
Section 4 New medias
- Digital marketing
- E-detailing
- Websites and Internet portals
- Social medias and social networks
- Web-conferences and e-learning
- Other channels of digital promotion
- Evaluation of promotional channels
Section 5 Implementation of a multichannel promotion
Product details
Soft copy: 100 slides (Power Point and PDF)
Language: French or English
Price: French or English €1,400 (excl. tax), French & English €2,000 (excl. tax)