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Pharma Market Insights, Key Facts & Challenges


“Pharma Market Insights – Key Facts & Challenges (2010 Edition)” provides fact-based analyses to better understand the pharmaceutical market and to better anticipate its evolution by 2014.

The author shares his strategic vision of the market and proposes a specific tool to help pharmaceutical executives define the most appropriate development strategy for their company.

The review of the market structure and the identification of its key drivers and limiters, together with the determination of its trends, will be particularly useful for those who wish to reinforce their strategic thinking.


“Pharma Market Insights – Key Facts & Challenges (2010 Edition)” has been written as a basic framework for post-graduate students and professionals from the pharmaceutical industry who wish to develop their knowledge, understanding and strategic thinking.

The book is divided into three parts:

About the author

Jean-Michel Peny is President of the Strategy and Management consulting firm Smart Pharma Consulting, Director of Smart Pharma Institute of Management, Lecturer in Pharmaceutical Strategy and Marketing at the ESCP Europe and ESSEC Business Schools, the Faculty of Pharmaceutical Sciences (Paris XI) and the Faculty of Medicine (Paris VI).

Prior to founding Smart Pharma Consulting in 2001, Jean-Michel advised many of the leading global pharmaceutical companies during his 19 years as a Strategy and Management consultant with Bain & Co, AT Kearney, Arthur D.Little, and ISO HealthCare Group. Prior to his consulting career, Jean-Michel was a General Manager in the pharmaceutical industry for over seven years with Servier and Novartis.

Jean-Michel holds a doctorate in Pharmaceutical Sciences from the University of Nantes, a master in International Business from the University of Lyon III and an MBA from HEC Business School.

He is a former affiliate professor at HEC Business School and has published over 40 articles on business issues related to the pharmaceutical industry, as well as several books: "Pharma Market Insight & Strategy" (2012),  "Pharma Companies Strategies, Key Facts & Figures" (2011), “Pharma Market Insights” (2010), “Pharma Marketing Tool Box” (2008), and co-authored "Le marketing du médicament en question(s)" (Vuibert-2008).

Product details

Wire-bound handbook: 83 pages
Publisher: Smart Pharma Consulting (June 2010)
Language: English
ISBN: 978-2-9531818-1-4
Price: 120 € (incl. tax)