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BRAND PLANS & PORTFOLIO PLANS

Smart Pharma Consulting expertise

Smart Pharma Consulting has assisted pharmaceutical companies for their strategic thinking on more than 60 products in such therapeutic areas as:

  • Allergology
  • Cardiology
  • Dermatology
  • Gastroenterology
  • Gynecology
  • Infectious Diseases / Virology
  • Metabolism / Diabetes
  • Neurology
  • Oncology
  • Respiratory
  • Psychiatry
  • Urology

Why collaborate with Smart Pharma Consulting?

  • Methodological support (technical and analytical tools):
    • Analysis of the historical trends in sales performance and identification of growth and performance improvement areas by customer
    • Application of the proprietary 4 Ws method (What? Why? So What? What to do?) to make decisions based on a thorough analysis of facts
    • Identification and assessment of the impact of potential future events on product performance
    • Use of the advanced SWOT to identify issues more effectively
    • Selection of the most efficient strategic levers to achieve the objectives, summarized in a Brand Strategy Card
    • Identification and assessment of the impact of investment options on the future performance
  • "Educative" challenging of marketing teams
    • Validation of hypotheses regarding the evolution of the environment (scenario building)
    • Evaluation of the relevance and robustness of the competitive position analysis
    • Verification of the consistency between the outcome of the market analysis, the identified areas of growth and the investment choices
  • Specific assistance of experienced consultants, specialized in the pharmaceutical sector