Smart Pharma - Publications - Articles (1993-2011)

Publications - Articles (1993-2011)

Strategy ethical products	Building prescriber loyalty ACE-inhibitors - An analysis of marketing strategy Are generic defense strategies worth the effort? Winning strategies in the French hospital market Making the most of maturity The end of the back-up brands? Financial requirements of immunization programs in developing countries: a 2004-2014 perspective Nosocomial Rotavirus infection in European countries Les marques sont-elles condamnées à mourir ? Le BPS, pour la "justesse de voix" La réputation d'entreprise, un nouvel enjeu stratégique
Strategy OTC & Dietary supplements	Assessing the OTC market in France How bright are the prospects for self-medication in France? Thin pickings in dietary supplements Should big pharma sell its OTC business? Automédication : quel attrait pour le marché mondial ? Des stratégies opposées pour les « big pharma » Le switch, solution ou danger ? Le médicament en libre accès : La grande illusion
Strategy vs. generics	Entering the French generics market Is the sun rising for Japanese generics? Can generics really help to curb French healthcare costs? Lighting fire from wet timber in French generics market How bright is the future for generics? Barriers to substitution What is the value of authorised generics agreements? Assessments on the French market Princeps - Génériques : Faut-il pactiser avec l’ennemi ? Quelles perspectives pour les génériques ? L'avenir mouvementé du marché mondial des génériques Les génériques, ce n'est plus automatique !
Environment	Survival strategies in contract sales organizations Changes at the French pharmacy Drug reimbursement harmonization in Europe Disease management opportunities in France Working with the authorities
Effectiveness and Operational organization	Heading for change : marketing and sales trends in France Counting the cost of purchase The brave new world of Corporate Marketing Talking up sales How customer-centricity can increase brand preference?

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