Publications - Books
Pharma Marketing Tool Box
- The Pharma Marketing Tool Box provides a clear, precise and concise review of most relevant and useful concepts of pharmaceutical marketing
- It includes a selection of practical, ready-to-use tools and methodologies, specifically developed for the strategic marketing planning process in the pharmaceutical industry
- This user-friendly "tool box" has been designed to be an everyday reference book for both pharmaceutical executives and post-graduate students
“A comprehensive review of pharmaceutical marketing which underlines the fact that most important is not the answer you got but the question you asked.”
Henri-Vincent Charbonné, Head of Strategic Marketing, Roche
“The Pharma Marketing Tool Box will help you implement a rational and well structured approach; step by step: from market understanding with effective research methodologies, to targeting process, brand positioning, effective resources allocation…, and KPI measurement to understand your brands’ performance.”
Olivier Charmeil, Senior Vice President Pharmaceutical Operations Asia Pacific Japan, Sanofi-Aventis
“A solid review of fundamental marketing concepts well applied to the Pharmaceutical Industry. Well structured methodology to better analyze the environment and define strategy. Very useful to fuel your own thinking...”
Michel Vounatsos, Managing Director MSD France, Senior Vice-President MSD Europe-Middle East- Africa Canada
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