Publications - Books

 

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Pharma Companies Strategies - Key Facts & Challenges

 

  • Pharma Companies Strategies - Key Facts & Challenges - 2011 Edition provides a fact-based analysis of the pharma market evolution and of the strategic directions of leading pharma companies
  • This third book published by Smart Pharma Consulting offers 110 illustrated slides to help you assess the strategies and performances of the 35 leading pharmaceutical companies in the world
  • We present our analysis in three different sections:
    • - Review of key facts & figures of the worldwide pharmaceutical market 2010-2015
    - Comparison of performance & strategies of the top 35 pharma companies
    - Presentation of a one-page identity card of the 35 pharma companies


 


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Pharma Market Insights - Key Facts & Challenges

 

  • The Pharma Market Insights - Key Facts & Challenges - 2010 Edition provides fact-based analyses to better understand the pharmaceutical market and to better anticipate its evolution by 2014
  • The author shares its strategic vision of the market and proposes a specific tool to help pharmaceutical executives define the most appropriate development strategy for their company
  • The review of the market structure and the identification of its key drivers and limiters, determining its trends, will be particularly useful for those who wish to reinforce their strategic thinking


 

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Pharma Marketing Tool Box

 

  • The Pharma Marketing Tool Box provides a clear, precise and concise review of most relevant and useful concepts of pharmaceutical marketing
  • It includes a selection of practical, ready-to-use tools and methodologies, specifically developed for the strategic marketing planning process in the pharmaceutical industry
  • This user-friendly "tool box" has been designed to be an everyday reference book for both pharmaceutical executives and post-graduate students

 

“A comprehensive review of pharmaceutical marketing which underlines the fact that most important is not the answer you got but the question you asked.”
Henri-Vincent Charbonné, Head of Strategic Marketing, Roche

“The Pharma Marketing Tool Box will help you implement a rational and well structured approach; step by step: from market understanding with effective research methodologies, to targeting process, brand positioning, effective resources allocation…, and KPI measurement to understand your brands’ performance.”
Olivier Charmeil, Senior Vice President Pharmaceutical Operations Asia Pacific Japan, Sanofi-Aventis

“A solid review of fundamental marketing concepts well applied to the Pharmaceutical Industry. Well structured methodology to better analyze the environment and define strategy. Very useful to fuel your own thinking...”
Michel Vounatsos, Managing Director MSD France, Senior Vice-President MSD Europe-Middle East- Africa Canada


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