Publications - Conferences and position papers (2003 - 2008)
Marketing strategies
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- Facts and Challenges of the global pharmaceutical industry
- Development strategy for a portfolio of mature products
- Physicians targeting principle – The state of the art
- Co-marketing vs. co-promotion – The pros and cons
- The IPS approach : Integrated Promotional Strategy
- Réorganisation du système hospitalier en France
- Comment améliorer l’efficience des laboratoires à l’hôpital ?
- How to improve corporate reputation?
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Generic market development
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- Attractiveness of the Spanish and Portuguese generics markets
- Regulatory impact on European generics
- Impact of reference pricing systems on original and generic products performance
- Development of generic products on the open care market
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Strategies towards pharmacies
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- What future for the economy of the French retail pharmacies?
- Evolution of relationships between pharmaceutical companies and retail pharmacies
- Evolution of drug distribution in France
- L'ouverture du capital des officines en France
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Sales force organization
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- Organization of GP sales forces
- Organization of specialist and hospital physicians sales forces
- Rewarding programs for top performing medical Reps
- Impact of health authorities' measures on sales force activity and organization
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To receive a reprint, send your request to jmpeny@smart-pharma.com.
