Smart Pharma - Publications - Position papers (2003 - 2011)

Publications - Position papers (2003 - 2011)

Market access and marketing strategies	Facts and Challenges of the global pharmaceutical industry Development strategy for a portfolio of mature products Quel avenir pour les marques de médicament ? Physicians targeting principle – The state of the art Co-marketing vs. co-promotion – The pros and cons The IPS approach : Integrated Promotional Strategy La libéralisation de l'accès aux médicaments OTC Réorganisation du système hospitalier en France Business development at affiliates level Comment améliorer l’efficience des laboratoires à l’hôpital ? Pharma e-promotion & multichannel - Evolution or revolution? How to improve corporate reputation? How customer-centricity can increase brand preference? Les plans stratégiques produit et portefeuille Promotional resources optimization The Brand Preference Strategy The Brand Preference Strategy in practice How to manage fast growing companies - Agility & Customer-centricity Strategic vision of the pharmaceutical sector - Perspective 2014 Agences Régionales de Santé (ARS) - Missions, Objectifs, Organisation Le marché OTC en France : dynamique et facteurs clés de succès
Generic market	Attractiveness of the Spanish and Portuguese generics markets Regulatory impact on European generics Impact of reference pricing systems on original and generic products performance Development of generic products on the open care market The French retail generics market - Are generics defense strategy effective? Why do some brands better resist generics competition in France? Comment expliquer la résistance de certaines marques aux génériques ? Les freins à la substitution générique
Strategies towards pharmacies	What future for the economy of the French retail pharmacies? Evolution of relationships between pharmaceutical companies and retail pharmacies Evolution of drug distribution in France L'ouverture du capital des officines en France
Sales force organization	Organization of GP sales forces Organization of specialist and hospital physicians sales forces Rewarding programs for top performing medical Reps Impact of health authorities' measures on sales force activity and organization Comment améliorer l'efficience de la visite médicale

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