• Day 1: Strategic thinking applied to companies  
  • Worldwide Pharma and Biotech sector
  • Pharma sector evolution
  • Strategic management of Pharma companies
• Day 2: Product strategic thinking
  • Product Strategic Planning (PSP): SWOT, Brand Strategy Card... 
  • Optimization of brand value: Pharma Branding
  • Dynamic prescribers segmentation: Behavioral Prescribers Segmentation (BPS) approach 
  • Sales forecasting and performance objective setting 

• Day 3: Product operational thinking
  • "New clients" management
  • E-promotion and multi-channel approach
  • Promotional resource allocation
  • Integration of new-marketing tools: Integrated Promotional Strategy (IPS) approach
  • Definition of ABIs (activity-based indicators) and KPIs (key performance indicators)

• Day 4: Specialized Market segments
  • Marketing of generic and biosimilar products
  • Marketing of OTC products and Rx-to-OTC switches
  • Marketing of mature products
  • Marketing of specialized and hospital products

• Day 5: Development of managerial skills
  • Sales force management
  • Teams leadership
  • Corporate behavior
  • Communication principles

Key benefits to participants:

• Enhanced understanding of key strategic issues in the Pharma sector
• Better knowledge of strategic and operational marketing specificities in the international Pharma sector
• Appropriate use of key marketing concepts and strategic analytical tools that are the most powerful
• Improvement of the quality of the market analyses carried out and of the recommendations proposed
• Acquisition of the basic principles in management and of the way they should be applied in practice
• Development of communication skills through logical and structured presentations