Smart Pharma Institute of Management

Smart Pharma Institute of Management is a division of Smart Pharma Consulting created in 2005 and proposing training programs to high potential executives from the Pharma/Biotech sector.

High level training program designed for professionals from the Pharma/Biotech sector…

• Group product managers – Senior product managers – Medico-marketing managers
• Market research managers – Sales force managers – Area managers

…willing to reinforce their skills in Strategic Marketing – Operational Marketing –  Management in both national and international environments 

Unique teaching method acclaimed by students from the best French Business Schools (e.g. HEC, ESSEC, ESCP Europe) and executives from pharmaceutical companies for 19 years:

• Co-animation of training sessions by the program Faculty Director and experienced professionals from the pharma sector
• Jean-Michel PENY, President of Smart Pharma Consulting and program Faculty Director:
  • 7-year experience as General Manager for pharmaceutical companies (Servier International – Novartis Génériques France)
  • 19-year experience in Strategy and Management consulting for the pharmaceutical sector (Bain & Co, Arthur D. Little, AT Kearney, ISO Health Care Consulting, Smart Pharma Consulting)
  • 20-year of teaching activity: Lecturer (ESCP-Europe B-School, ESSEC B-School, Paris Pharmaceutical and Medical Universities, Former affiliate professor of Strategy & Marketing (HEC B-School))  
  • 39 articles published on strategy and management in the pharmaceutical industry
  • 4 books published since 2008: "Pharma Marketing Toolbox", "Le marketing du médicament en question(s)" (collective book), "Pharma Market Insights - Key facts & Challenges" & "Pharma Companies Strategies - Key facts & Challenges"
• Training of participants to marketing and management problem solving (based on case studies, enriched by practical exercises)
• Educative challenge of participants to develop their analytical rigor, the relevance of their recommendations and the quality of their oral presentations
• Limited number of participants (maximum 15) to favor exchanges and optimize supervision

The program is structured as a residential seminar of 5 consecutive days (Monday to Friday), to be held in the end of October 2012

Training fees amount €6,000 (excl. taxes) for courses and educational materials (incl. the book "Pharma Marketing Tool Box")

Training costs do not include traveling, housing and meals

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