Smart Pharma Institute of Management

Smart Pharma Institute of Management is a division of Smart Pharma Consulting created in 2005 and proposing training programs to high potential executives from the Pharma/Biotech sector.

High level training program designed for professionals from the Pharma/Biotech sector…

• Group product managers – Senior product managers – Medico-marketing managers
• Market research managers – Sales force managers – Area managers

…willing to reinforce their skills in Strategic Marketing – Operational Marketing –  Management in both national and international environments 

Unique teaching method acclaimed by students from the best French Business Schools (e.g. HEC, ESSEC, ESCP-EAP) and executives from pharmaceutical companies for 15 years:

• Co-animation of training sessions by the program Faculty Director and experienced professionals from the pharma sector
• Jean-Michel PENY, President of Smart Pharma Consulting and program Faculty Director:
  • 7 years experience as General Manager for pharmaceutical companies (Servier – Novartis)
  • 15 years experience in Strategy and Management consulting for the pharmaceutical sector (Bain & Co, Arthur D. Little, AT Kearney, ISO Health Care Consulting, Smart Pharma Consulting)
  • 17 years of teaching activity : Lecturer (ESCP- EAP B-School, ESSEC B-School, Paris Pharmaceutical and Medical Universities, Former affiliate professor of Strategy & Marketing (HEC B-School))  
  • 37 articles published on strategy and management in the pharmaceutical industry
  • 2 books published in 2008: "Pharma Marketing Toolbox" and the collective book "Le marketing du médicament en question(s)" 
• Training of participants to marketing and management problem solving through business cases
• Systematic challenge of participants to develop their analytical rigor, the relevance of their recommendations and the quality of their oral presentations

The program is structured as a residential seminar of 5 consecutive days (Monday to Friday), to be held in second quarter (April-June) of 2009

Tuition fees amount €6,000 (excl. taxes) for courses and training materials (incl. "Pharma Marketing Toolbox" book)

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