Smart Pharma Institute of Management

Smart Pharma Institute of Management is a division of Smart Pharma Consulting created in 2005 and proposing training programs to high potential executives from the Pharma/Biotech sector.

High level training program designed for professionals from the Pharma/Biotech sector…

• Group product managers – Senior product managers – Medico-marketing managers
• Market research managers – Sales force managers – Area managers

…willing to reinforce their skills in Strategic Marketing – Operational Marketing –  Management in both national and international environments 

Unique teaching method acclaimed by students from the best French Business Schools (e.g. HEC, ESSEC, ESCP Europe) and executives from pharmaceutical companies for 15 years:

• Co-animation of training sessions by the program Faculty Director and experienced professionals from the pharma sector
• Jean-Michel PENY, President of Smart Pharma Consulting and program Faculty Director:
  • 7 years experience as General Manager for pharmaceutical companies (Servier – Novartis)
  • 17 years experience in Strategy and Management consulting for the pharmaceutical sector (Bain & Co, Arthur D. Little, AT Kearney, ISO Health Care Consulting, Smart Pharma Consulting)
  • 18 years of teaching activity : Lecturer (ESCP- EAP B-School, ESSEC B-School, Paris Pharmaceutical and Medical Universities, Former affiliate professor of Strategy & Marketing (HEC B-School))  
  • 38 articles published on strategy and management in the pharmaceutical industry
  • 2 books published in 2008: "Pharma Marketing Toolbox" and the collective book "Le marketing du médicament en question(s)" 
• Training of participants to marketing and management problem solving through business cases
• Systematic challenge of participants to develop their analytical rigor, the relevance of their recommendations and the quality of their oral presentations

The program is structured as a residential seminar of 5 consecutive days (Monday to Friday), to be held in fourth quarter (September-October) of 2010

Tuition fees amount €6,000 (excl. taxes) for courses and training materials (incl. the book "Pharma Marketing Tool Box")

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