Jean-Michel Peny

• D. Pharm - MBA HEC B-School - Postgraduate in International Business 
• 7 years of experience as General Manager for pharmaceutical companies (Servier – Novartis)
• 18 years of experience in Strategy and Management consulting for the pharmaceutical sector
  (Bain & Co, Arthur D. Little, AT Kearney, ISO Health Care Consulting)
• 19 years of teaching activity : Lecturer (ESCP-Europe B-School, Paris Pharmaceutical and Medical Universities - Former affiliate Professor of Strategy & Marketing (HEC B-School))
• Director of the Smart Pharma Institute of Management and Faculty Director of the “Pharma Strategy & Marketing” training course
• 38 articles published on strategy and management in the pharmaceutical industry
• 3 books published on strategy and marketing

Francesco Assettati

Senior Consultant

• Master degree in Business at LUISS Guido Carli University, Italy
• MBA from the Imperial College Business School of London, UK
• 8 years of experience in consulting, with a special focus in marketing and sales forces effectiveness in the pharmaceutical sector (Accenture, Eurogroup Consulting, Health Business Improvement)