2020 Pharma Trends & Marketing Challenges
The objective of the "2020 Pharma Trends & Marketing Challenges" position paper is to highlight:
- - The key pharma market trends
- - The key marketing challenges
over the 2015 – 2020 period based on an in-depth analysis of the environment and of its players, at both global and national levels.
From the 12 key pharma market trends and the 7 marketing challenges selected by Smart Pharma Consulting, 5 recommendations, specific to R&D-based pharma companies, have been proposed.