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Pharma Strategy & Marketing Training in October

Smart Pharma Institute of Management proposes its high-level training "Pharma Strategy & Marketing" for the medico-marketing-sales teams operating in both national and international environments and willing to enhance their skills in the following areas:

  • Strategic Marketing
  • Operational Marketing
  • Management


Our mission: "Develop your Talents"


Our unique teaching method is based on the formula:
Competence = Knowledge x Thinking x Behavior

Beyond the learning of the most powerful concepts and tools, 
we apply the 4 Ws method (What – Why – so What – What to do)
to reinforce the robustness of reflections and the relevance of decisions.




  • Enhance the understanding of key strategic issues in the Pharmaceutical sector
  • Acquire a better knowledge of strategic and operational marketing specificities
  • Learn to use appropriately the key marketing concepts and the strategic analytical tools that are the most powerful
  • Improve the quality of the market analyses carried out and of the recommendations proposed
  • Acquire the basic principles of management and the way they should be applied in practice
  • Develop skills to communicate with corporate leadership through logical and structured presentations


The training program will be organized as a
5-day residential session (Monday to Friday)
in Paris from 17 to 21 October 2016




Day 1: Strategic thinking applied to companies
Day 2: Marketing strategic thinking
Day 3: Marketing tactical thinking
Day 4: Specialized market segments (generics, biosimilars, OTC, mature products, hospital products)
Day 5: Development of managerial skills



Teaching method

  • Training of participants to marketing and management problem solving (based on case studies, enriched by practical exercises)
  • "Educative" challenge (e.g. analytical rigor, relevance of recommendations, structure and quality of the presentations)
  • Animation of the 5 days led by Jean-Michel Peny (25-year teaching experience in Business Schools and in the Faculty of Pharmacy)
  • Co-animation by 10 experienced professionals from the pharmaceutical sector

Application conditions

  • Fill-in an application form
  • Validate the adequacy of candidate expectations with program content, during an interview with the Faculty Director
  • Sign a training agreement
  • Return the application form and the training agreement to: Smart Pharma Institute of Management - 1, rue Houdart de Lamotte - 75015 Paris



"109 participants have already benefited from our training and 30 companies have trusted us"


They have trusted us:

Abbott, Abbvie, Amgen, Astellas, Bayer Pharma, Boehringer Ingelheim, Bristol-Myers Squibb, Celgene, Chiesi, Daiichi Sankyo, Expanscience, Fresenius, GSK, GSK Biologicals, Gilead, Horus Pharma, Janssen, LEO Pharma, Meda/Rottapharm, MSD, Mundipharma, Nordic Pharma, Novartis, Pfizer, Sanofi, Shire, Takeda, Teva, Therabel, UCB



The seminar will be held this time in Paris
but, in the future, sessions could be organized in English elsewhere


For any further information, please contact:

Jean-Michel Peny
Smart Pharma Consulting
1, rue Houdart de Lamotte – 75015 Paris – France • Tel : +33 6 11 96 33 78 • Fax : +33 1 45 57 46 59 •
• email : • •
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                         Smart Pharma is cetified as a "Training Organization" since February 1st, 2012