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What patient services pharma companies should propose?

Pharmaceutical companies are increasingly claiming the application of a strategy giving priority to patients, also called "Patient-centric Strategy".

Is this just a new buzzword or a real key success factor in the current environment?

In this new position paper, available by clicking on this link, we respond precisely to the following key questions: 
1. What does patient centricity mean for pharmaceutical companies in practice?
2. Why is a patient-centric stragegy necessary?
3. How to develop such a strategy?
4. How to implement it?

Thereby, we provide: 
- Robust information and analyses
- Tools supporting decision making (eg. patient service strategy matrix)
- An effective and easy to implement method