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2020 Pharma Trends & Marketing Challenges

The objective of the "2020 Pharma Trends & Marketing Challenges" position paper is to highlight:

over the 2015 – 2020 period based on an in-depth analysis of the environment and of its players, at both global and national levels.

From the 12 key pharma market trends and the 7 marketing challenges selected by Smart Pharma Consulting… … 5 recommendations, specific to R&D-based pharma companies, have been proposed.