How to create a superior Pharma Corporate Reputation?
In a context where the image of the pharmaceutical industry continues to be challenged, each company is condemned to develop its own strategy to stand out.
Reputation is a component even more important for companies' business success when their products are little or not differentiated.
We offer in this new position paper, available by clicking on this link:
- An analysis of the importance of corporate reputation.
- A review of recent studies on the reputation of pharmaceutical companies.
- A presentation of the "Pharma Corporate Reputation BoosterTM", an approach that we have developed to help pharmaceutical companies enhance their own reputation.
As usual, the "Pharma Corporate Reputation BoosterTM" is specific and easy to implement.
We are at your disposal to meet you and share with you our thoughts.