How to optimize Mature Brand Performance?
The objective of this position paper is to help Pharma Companies optimize the performance of their Mature Brands by addressing the following key questions:
- What is the full potential of their mature brands, taking into account the changes in their market environment?
- What is their level of sensibility to promotional investment?
- What promotional activities (conventional and/or digital) should be implemented?
- Which organizational model would be the most efficient (internal, external, hybrid)?